A 4-Year-Old With Down Syndrome Becomes Star In New Back-To-School Campaign
Cora Slocum, a four-year-old with Down syndrome, is the new star of Livie & Luca‘s Back-To-School marketing campaign this fall. Livie and Luca is a California-based footwear brand for kids.
Cora lives in the San Francisco area, and along with other children from the area, is the star of #ImGoingBackToSchoolToo. The campaign is all about emphasizing inclusiveness for young people with disabilities. It’s an amazing and powerful message.
Livie and & Luca partnered with Changing the Face of Beauty, a non-profit that is focused on helping people with disabilities get equal representation in advertising and media. They have helped over 100 companies change their advertising and most recently helped get a number of girls with disabilities on a runway event next week.
And Cora had a blast during the photoshoot. Check out some of these fun photos:
Thanks for Livie and Luca and Changing the Face of Beauty putting some attention on this cause. This is already starting a movement with others contributing to the campaign across social media.