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Patagonia Plans To Give 100 Percent Of Its Black Friday Sales To Charity

It’s gifting season, and while you’ve likely got some very important people on your list, thankfully, Patagonia is here to remind us all that the environment would like to receive a little something special this time of year, too.

To that end, 100 percent of Patagonia’s Black Friday sales will go to environmental charities. So, now, your day of shopping can do a little good for more than just the folks on your list.

This applies in stores and online—and it’s important to note that not just 100 percent of Patagonia’s profits, but 100 percent of its sales will be donated. This applies only at Patagonia stores and/or the Patagonia website, but not wherever the brand is sold.

LoveOurPlanet. This year Patagonia will donate 100% of its global Black Friday sales to grassroots organizations working in local communities to protect our air, water and soil for future generations. These are small groups, often underfunded and under the radar, who work on the frontlines. The support we can provide is more important now than ever. For decades, Patagonia has demonstrated that caring for our planet is not in conflict with running a successful business.  We are always looking for ways to reduce our manufacturing footprint, including our company’s reliance on fossil fuels.  We also fund grassroots environmental organizations by giving away one percent of our sales. To date that amount is $74 million. But during a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those fighting tirelessly to protect them. This we know: if we don’t act boldly, severe changes in climate, water and air pollution, extinction of species, and erosion of topsoil are certain outcomes. The threats facing our planet affect people of every political stripe, in every part of the country, of every demographic. We all stand to benefit from a healthy environment – and our children and grandchildren do, too. By getting active in communities, we can affect local change to protect the food we and our children eat, the water we drink, the air we breathe and the treasured places we love the most. And we can impact global priorities, too, by raising our voices to defend policies and regulations that will reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Climate Agreement. At Patagonia, we will grow and deepen our resolve to protect what we love. We will fight harder and smarter, and use every means at our disposal to prevail for the sake of the country, the planet and the wild places and creatures that need our voice. We are here and we’ll keep fighting.

A video posted by Patagonia (@patagonia) on

According to a statement the brand released about its plans to give back this Black Friday, “We’re just days from Black Friday, one of the biggest consumer shopping days of the year in America,” wrote Patagonia CEO Rose Marcario. “And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year).”

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The statement specified that the donated dollars would go “to grassroots organizations working in local communities to protect our air, water and soil for future generations.”

Supporting the environment has always been part of the company’s mission statement, and the company donates one percent of sales to environmental organizations every year (so far that totals $74 million).

On Black Friday, the company will be especially selective about the charities that receive donations.

“These are small groups, often underfunded and under the radar, who work on the front lines. The support we can give is more important now than ever.”

So, while you’re out and about in the midst of crazy shoppers (whether it be virtually or in-person) be sure to pay Patagonia a visit to bring a little bit of extra cheer to Mother Earth this year!

Updated 11/22/16 at 2:58 p.m. ET

[h/t: Consumerist]